The introduction of the speech was how to build and grow the brand worldwide. He discussed the importance of specific regional differences and gave concrete examples of the varied types of processes in those regions. Mr. Woroch discussed the importance of “deal filters” and how each destination was placed through this process. The filters mentioned were: strength of market/destination, quality of site and strength of the developer and capital partner. During this process Mr. Woroch stressed the importance of finding the proper developer and the developers understanding of what is important to Four Seasons. In scanning potential destinations and developers Mr. Woroch said that one of his most important tasks is the ability to say no.

The next part of the presentation he spoke about general characteristics of the different regions in which they are developing. In the European market, they focus on landmark properties preserving the history and location while implementing Four Season standards. The Middle Eastern Market is a relatively new one which is ideal for a luxury market due the fast growing nature and available capital of these regions. The Asia Pacific market has similar qualities to the Middle East Market in terms of high growth and expectations with new branded developments being preferred. The North American market is the largest branded market which is ideal for residential components.

Mr. Woroch then provided three distinct case studies: Madrid, Orland and Abu Dhabi to show regional differences when thinking development. He ended his formal presentation by discussing the market entry strategy to India. After the formal presentation, Mr. Woroch kindly answered a variety of questions from the eager audience.