FORUM PRO 2010

Adding value to your business through social media marketing

Online reputation - Virtual presence - Digital identity...

...are becoming critical in the modern business world. The drivers of this new field of management/marketing are consumer empowerment and user generated content, along with the exponential growth of social media. This includes social networking (ex. Facebook and LinkedIn), blogging, podcasts, forums, online press releases, etc.

Today, customers have an increasing influence and voice on companies’ brands, products, services, etc. They use the internet to enhance social interaction through written, video, and audible communication, and companies appear passive in their control of the content generated. As a consequence, understanding how to leverage social media effectively is one of the greatest marketing challenges to address. Social media marketing seems then to be the new marketing channel that all modern companies are looking to in order to realise concrete value from social media from their customers and fans.

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Quick settings:

Notice: eZMySQLDB::query(0.000 ms) query number per page:0 May 17 2012 11:37:15
SET NAMES 'utf8'
Timing: May 17 2012 11:37:15
Module start 'layout'
Timing: May 17 2012 11:37:15
Module start 'content'
Timing: May 17 2012 11:37:15
Module end 'content'
Timing: May 17 2012 11:37:15
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ini_load
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FindInputFiles0.0065 sec2.8557%110.0006 sec
Mysql Total
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Looping result0.0003 sec0.1376%220.0000 sec
Template Total0.0567 sec 25.0% 2 0.0284 sec
Template load0.0255 sec11.2305%20.0127 sec
Template processing0.0311 sec13.7036%20.0156 sec
override
Cache load0.0080 sec3.5328%20.0040 sec
General
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String conversion0.0000 sec0.0162%40.0000 sec
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Usage countRequested templateTemplateTemplate loadedEditOverride
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